I understand the importance of feedback from customers. That’s why I ensure in all of our after-sale communications there is a link asking customers for their feedback. I believe that understanding how a customer feels about our business and process is fundamental to our growth.

When I receive feedback the first thing that I do is thank the customer, regardless of whether the feedback is good or bad. If the feedback is negative I quickly look to rectify the issue and fix the underlying problem, if the feedback is positive I share it with my team to provide encouragement to continue the good work

For example, quite recently we were tasked to provide a market research report for a new client. When we issued the report we received both good and bad feedback.

The client was more than pleased with the work and output from our focus groups and stressed how they thought we went above and beyond in this regard. Upon hearing this I sent the feedback to our Senior Management team to highlight how one of my colleagues who led the session could enhance our focus group processes so that the same level of service can be deployed to all of our clients.

On the other hand, the client was displeased with how long the report took to produce and be issued. I immediately apologised to the client and assured them that in the future we will ensure they are given a more robust timeline so they know exactly when to expect our reports. I also discussed with our management team how we could potentially deliver our reports in stages as some areas of the report take longer to complete than others. This was discussed and agreed upon by the execs and is now part of our offerings to each client.